Hospitality is a constantly evolving sector, attentive to social and cultural changes.
In the past, hotels were often oases dedicated to tourists and closed to the territory and the local public. Today the structures are increasingly oriented to the social context, trying to integrate and open up to the community.
This trend is driven by various factors, including the desire for greater integration and exchange with the territory, the promotion of more aware tourism and the growing demand for new services.
These issues were discussed by:
Magda Antonioli Senior Professor at Bocconi University and Vice President of the European Travel Commission
Ettore Cavallino Senior Director Development Luxury Brands Europe & North Africa – Accor
